{"__v":1,"_id":"57f82a3540798a1900c05d2c","category":{"__v":6,"_id":"55f9dbefc7ef770d00d9bf6d","pages":["55f9eec4c7ef770d00d9bf83","55f9fb8daba81f0d00a11566","5601ca6870694e0d00e3c66f","5601cb9b96e0f70d0044b0fd","56157d7af2d81d0d006c895f","5671d738c17bf90d00b95822"],"project":"5429beef1163360800ed31fa","version":"5429beef1163360800ed31fd","sync":{"url":"","isSync":false},"reference":true,"createdAt":"2015-09-16T21:15:27.664Z","from_sync":false,"order":4,"slug":"publisher-ui-setup","title":"Trafficking and Inventory"},"parentDoc":null,"project":"5429beef1163360800ed31fa","user":"5429becb1163360800ed31f8","version":{"__v":20,"_id":"5429beef1163360800ed31fd","project":"5429beef1163360800ed31fa","createdAt":"2014-09-29T20:19:59.904Z","releaseDate":"2014-09-29T20:19:59.904Z","categories":["5429beef1163360800ed31fe","55e74e1f5d36b32b002563fa","55e7500a73169617001f2e86","55e76b8196131b2f00bf4b72","55e89569cdbb8a350096df9c","55f8935eb089b71700a8364e","55f8a67d3bb4bb0d0022d093","55f9dbefc7ef770d00d9bf6d","5601c21a22ecf60d002b27b3","5601c21ff12aee0d001bb06e","5601c2256c7b610d00280db5","5601c22c22ecf60d002b27b4","5603738d0c78b00d0039af47","5626f70bfcbbc621004ebf52","566f7a1ae144ab0d00e9732f","566f85ca7820960d00c3b93d","56708ce43a32d20d00c45cbf","56708d436995210d003aad8e","5736471abe10a9200030732c","57a82c7aff9bd30e00a6f1c1"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"","version_clean":"1.0.0","version":"1.0"},"updates":[],"next":{"pages":[],"description":""},"createdAt":"2016-10-07T23:05:25.972Z","link_external":false,"link_url":"","githubsync":"","sync_unique":"","hidden":false,"api":{"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":false,"order":10,"body":"Targeting criteria are requirements that you specify at the campaign level to help your advertisers target ads for better performance.\n\nYou can target your campaigns using following categories of criteria.\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Inventory\"\n}\n[/block]\nYou can target campaigns to either specific inventory (placements) or to entire inventory across your network.\n\n**Placement Targeting**\n\nYou need to enter names of placements against which you want to target your campaigns.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/465ac84-Screenshot_2016-10-07_16.19.17.png\",\n        \"Screenshot 2016-10-07 16.19.17.png\",\n        1724,\n        524,\n        \"#3c96d8\"\n      ]\n    }\n  ]\n}\n[/block]\n**Category Targeting**\n\nYou can target your campaign to specific categories under which your inventory is segmented. This option is only available to customers who create white-labled marketplace for their publisher network using our platform. During your account setup we will help you in tagging and segmenting your inventory in [IAB defined tier 1 categories](https://www.iab.com/guidelines/iab-quality-assurance-guidelines-qag-taxonomy/) that will be used for this targeting option.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/18ec792-Screenshot_2016-10-07_17.09.13.png\",\n        \"Screenshot 2016-10-07 17.09.13.png\",\n        1660,\n        564,\n        \"#e1e4e5\"\n      ]\n    }\n  ]\n}\n[/block]\n**Run-of-network Targeting** \n\nIf you want to run your campaign across your inventory then you need to select run-of-network targeting option. Run-of-network targeting is only available to customers who create white-labled marketplace for their publisher network using our platform.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/87a00f5-Screenshot_2016-10-07_16.25.00.png\",\n        \"Screenshot 2016-10-07 16.25.00.png\",\n        1592,\n        322,\n        \"#dce2e6\"\n      ]\n    }\n  ]\n}\n[/block]\n\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Geography\"\n}\n[/block]\nYou can target campaigns to countries, as well as states, regions, metro areas (DMA) within United States of America. \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/9c1a238-Screenshot_2016-10-07_16.40.02.png\",\n        \"Screenshot 2016-10-07 16.40.02.png\",\n        1670,\n        758,\n        \"#c9d2d7\"\n      ]\n    }\n  ]\n}\n[/block]\n\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Device\"\n}\n[/block]\nYou can target campaigns to a user’s device type or the browser it’s running:\n\n**Browser**: Firefox, Google Chrome, Microsoft Internet Explorer, etc.\n\n**Platform**: Desktop, Smartphone, Tablet.\n\n**Device**: Apple, Samsung, HTC, Micromax etc.\n\n**Operating system**: iOS, Android, Macintosh OS X, Microsoft Windows, etc.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/f05bc57-Screenshot_2016-10-07_16.46.33.png\",\n        \"Screenshot 2016-10-07 16.46.33.png\",\n        1692,\n        822,\n        \"#f7f7f7\"\n      ]\n    }\n  ]\n}\n[/block]\nCurrently, when you select targeting options in aforementioned categories then system will target across all the selected categories. For example, in aforementioned example user has selected \"device\" as iPhone (which is mobile device) and platform as \"tablet\", \"mobile\" for targeting. So system will target across **all** the tablets and only iPhones in mobile phones.   \n\nNote: At present targeting criteria on specific versions (browser version or OS version) is not available in the system. We are working on adding that capability sooner.  \n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Key/Value Pair\"\n}\n[/block]\nUsing this option you can create your own targeting criteria that can be used in tandem with system-defined criteria such as geography, or placement. You can check [dedicated section](https://dev.adsnative.com/docs/key-value-targeting-setup) on this topic for further information.\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Audience Segments\"\n}\n[/block]\nFor this option, you must've created audience segments using [ProfileDB](dev.adsnative.com/docs/profile-db). This setting will enable you to target campaigns to target users in those audience segments.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/ad1e95e-Screen_Shot_2016-10-27_at_2.27.15_PM.png\",\n        \"Screen Shot 2016-10-27 at 2.27.15 PM.png\",\n        993,\n        425,\n        \"#ced9e1\"\n      ]\n    }\n  ]\n}\n[/block]","excerpt":"In this section you'll learn about various targeting criteria that are present within AdsNative platform","slug":"targeting","type":"basic","title":"Targeting"}

Targeting

In this section you'll learn about various targeting criteria that are present within AdsNative platform

Targeting criteria are requirements that you specify at the campaign level to help your advertisers target ads for better performance. You can target your campaigns using following categories of criteria. [block:api-header] { "type": "basic", "title": "Inventory" } [/block] You can target campaigns to either specific inventory (placements) or to entire inventory across your network. **Placement Targeting** You need to enter names of placements against which you want to target your campaigns. [block:image] { "images": [ { "image": [ "https://files.readme.io/465ac84-Screenshot_2016-10-07_16.19.17.png", "Screenshot 2016-10-07 16.19.17.png", 1724, 524, "#3c96d8" ] } ] } [/block] **Category Targeting** You can target your campaign to specific categories under which your inventory is segmented. This option is only available to customers who create white-labled marketplace for their publisher network using our platform. During your account setup we will help you in tagging and segmenting your inventory in [IAB defined tier 1 categories](https://www.iab.com/guidelines/iab-quality-assurance-guidelines-qag-taxonomy/) that will be used for this targeting option. [block:image] { "images": [ { "image": [ "https://files.readme.io/18ec792-Screenshot_2016-10-07_17.09.13.png", "Screenshot 2016-10-07 17.09.13.png", 1660, 564, "#e1e4e5" ] } ] } [/block] **Run-of-network Targeting** If you want to run your campaign across your inventory then you need to select run-of-network targeting option. Run-of-network targeting is only available to customers who create white-labled marketplace for their publisher network using our platform. [block:image] { "images": [ { "image": [ "https://files.readme.io/87a00f5-Screenshot_2016-10-07_16.25.00.png", "Screenshot 2016-10-07 16.25.00.png", 1592, 322, "#dce2e6" ] } ] } [/block] [block:api-header] { "type": "basic", "title": "Geography" } [/block] You can target campaigns to countries, as well as states, regions, metro areas (DMA) within United States of America. [block:image] { "images": [ { "image": [ "https://files.readme.io/9c1a238-Screenshot_2016-10-07_16.40.02.png", "Screenshot 2016-10-07 16.40.02.png", 1670, 758, "#c9d2d7" ] } ] } [/block] [block:api-header] { "type": "basic", "title": "Device" } [/block] You can target campaigns to a user’s device type or the browser it’s running: **Browser**: Firefox, Google Chrome, Microsoft Internet Explorer, etc. **Platform**: Desktop, Smartphone, Tablet. **Device**: Apple, Samsung, HTC, Micromax etc. **Operating system**: iOS, Android, Macintosh OS X, Microsoft Windows, etc. [block:image] { "images": [ { "image": [ "https://files.readme.io/f05bc57-Screenshot_2016-10-07_16.46.33.png", "Screenshot 2016-10-07 16.46.33.png", 1692, 822, "#f7f7f7" ] } ] } [/block] Currently, when you select targeting options in aforementioned categories then system will target across all the selected categories. For example, in aforementioned example user has selected "device" as iPhone (which is mobile device) and platform as "tablet", "mobile" for targeting. So system will target across **all** the tablets and only iPhones in mobile phones. Note: At present targeting criteria on specific versions (browser version or OS version) is not available in the system. We are working on adding that capability sooner. [block:api-header] { "type": "basic", "title": "Key/Value Pair" } [/block] Using this option you can create your own targeting criteria that can be used in tandem with system-defined criteria such as geography, or placement. You can check [dedicated section](https://dev.adsnative.com/docs/key-value-targeting-setup) on this topic for further information. [block:api-header] { "type": "basic", "title": "Audience Segments" } [/block] For this option, you must've created audience segments using [ProfileDB](dev.adsnative.com/docs/profile-db). This setting will enable you to target campaigns to target users in those audience segments. [block:image] { "images": [ { "image": [ "https://files.readme.io/ad1e95e-Screen_Shot_2016-10-27_at_2.27.15_PM.png", "Screen Shot 2016-10-27 at 2.27.15 PM.png", 993, 425, "#ced9e1" ] } ] } [/block]