{"__v":0,"_id":"58c6e11bcd7bf7250083b05e","category":{"__v":6,"_id":"55f9dbefc7ef770d00d9bf6d","pages":["55f9eec4c7ef770d00d9bf83","55f9fb8daba81f0d00a11566","5601ca6870694e0d00e3c66f","5601cb9b96e0f70d0044b0fd","56157d7af2d81d0d006c895f","5671d738c17bf90d00b95822"],"project":"5429beef1163360800ed31fa","version":"5429beef1163360800ed31fd","sync":{"url":"","isSync":false},"reference":true,"createdAt":"2015-09-16T21:15:27.664Z","from_sync":false,"order":4,"slug":"publisher-ui-setup","title":"Trafficking and Inventory"},"parentDoc":null,"project":"5429beef1163360800ed31fa","user":"569d8ad30306a10d00ce9a1f","version":{"__v":20,"_id":"5429beef1163360800ed31fd","project":"5429beef1163360800ed31fa","createdAt":"2014-09-29T20:19:59.904Z","releaseDate":"2014-09-29T20:19:59.904Z","categories":["5429beef1163360800ed31fe","55e74e1f5d36b32b002563fa","55e7500a73169617001f2e86","55e76b8196131b2f00bf4b72","55e89569cdbb8a350096df9c","55f8935eb089b71700a8364e","55f8a67d3bb4bb0d0022d093","55f9dbefc7ef770d00d9bf6d","5601c21a22ecf60d002b27b3","5601c21ff12aee0d001bb06e","5601c2256c7b610d00280db5","5601c22c22ecf60d002b27b4","5603738d0c78b00d0039af47","5626f70bfcbbc621004ebf52","566f7a1ae144ab0d00e9732f","566f85ca7820960d00c3b93d","56708ce43a32d20d00c45cbf","56708d436995210d003aad8e","5736471abe10a9200030732c","57a82c7aff9bd30e00a6f1c1"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"","version_clean":"1.0.0","version":"1.0"},"updates":[],"next":{"pages":[],"description":""},"createdAt":"2017-03-13T18:12:43.350Z","link_external":false,"link_url":"","githubsync":"","sync_unique":"","hidden":false,"api":{"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":true,"order":15,"body":"[block:api-header]\n{\n  \"title\": \"1. How to set floor prices for your inventory and how do they work ?\"\n}\n[/block]\nAs a publisher you will be able able to set a floor price at each placement level within the console/dashboard under placement settings.\n\n**Direct Sold Campaigns and Private Exchange (Self-serve Advertisers)**\n\nThis placement level floor will be used for campaign selection by the adserver. Only those direct campaigns that have a higher CPM than the floor will be eligible for Ad selection by the Adserver.\nIf no Direct campaign is eligible / wins the adselection, then the ad request will be forwarded to marketplace if enabled.\n\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/7354ea9-Screen_Shot_2017-03-13_at_11.32.58_AM.png\",\n        \"Screen Shot 2017-03-13 at 11.32.58 AM.png\",\n        533,\n        593,\n        \"#fafafa\"\n      ],\n      \"sizing\": \"80\",\n      \"caption\": \"Placement without Marketplace enabled. Only Direct campaigns and private exchange are eligible.\"\n    }\n  ]\n}\n[/block]\n**RTB (DSP's)**\n\nThis placement level floor will be sent out in the bid request to every DSP that is integrated in AdsNative Marketplace. If no floor is set at the placement level then it defaults to the AdsNative floor which is 10 Cents ($0.10).  \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/a13c155-Screen_Shot_2017-03-13_at_11.32.21_AM.png\",\n        \"Screen Shot 2017-03-13 at 11.32.21 AM.png\",\n        550,\n        578,\n        \"#fafafa\"\n      ],\n      \"sizing\": \"80\",\n      \"caption\": \"Placement with Marketplace enabled. All Direct campaigns, private exchange and AdsNative Marketplace are eligible.\"\n    }\n  ]\n}\n[/block]\n\n[block:api-header]\n{\n  \"title\": \"2. How to request for marketplace demand ? OR How to turn off marketplace for my placement ?\"\n}\n[/block]\nAs a publisher you have this control easily accessible within the dashboard. If your placement is already approved for marketplace, you will see a toggle switch under placement settings which can be turned ON / OFF. \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/815bbe8-Screen_Shot_2017-03-14_at_8.03.39_PM.png\",\n        \"Screen Shot 2017-03-14 at 8.03.39 PM.png\",\n        704,\n        149,\n        \"#7d7d7e\"\n      ],\n      \"caption\": \"Marketplace not Approved yet. Click the \\\"Request for Approval\\\" button to send a request to AdsNative adops team.\"\n    }\n  ]\n}\n[/block]\n\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/454535e-Screen_Shot_2017-03-13_at_11.36.15_AM.png\",\n        \"Screen Shot 2017-03-13 at 11.36.15 AM.png\",\n        529,\n        168,\n        \"#f9fafa\"\n      ],\n      \"caption\": \"Marketplace approved and enabled. \\\"Green\\\" toggle state indicates that this placement is receiving AdaNative Marketplace demand\"\n    }\n  ]\n}\n[/block]\n\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/c20c619-Screen_Shot_2017-03-13_at_11.36.21_AM.png\",\n        \"Screen Shot 2017-03-13 at 11.36.21 AM.png\",\n        536,\n        168,\n        \"#fafafa\"\n      ],\n      \"caption\": \"Marketplace approved by disabled by publisher. \\\"Red\\\" toggle state indicates that this placement is not receiving AdaNative Marketplace demand.\"\n    }\n  ]\n}\n[/block]\n\n[block:api-header]\n{\n  \"title\": \"3. What Level of geo targeting and reporting do you support ?\"\n}\n[/block]\nCurrently we support below targeting within your campaigns,\n\n> ** Country** \n> ** US & Canada States** \n> ** US & canada DMA** \n\nReporting is rolled up to country level and not DMA/State since it gets a lot more complicated to break that down to every state/DMA.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/dca05a6-FireShot_Capture_2_-_AdsNative_I_Newsmax_FN__-_https___console.adsnative.com_reports_campaign_12280_.png\",\n        \"FireShot Capture 2 - AdsNative I Newsmax FN_ - https___console.adsnative.com_reports_campaign_12280_.png\",\n        1100,\n        1065,\n        \"#f8f6f2\"\n      ],\n      \"sizing\": \"full\",\n      \"caption\": \"Geo Breakdown by Country Reporting\"\n    }\n  ]\n}\n[/block]\n\n[block:api-header]\n{\n  \"title\": \"4. How to get Placement Id ?\"\n}\n[/block]\nPublishers can get the identifiers for their placements within the dashboard \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/85c2157-Screen_Shot_2017-03-14_at_8.03.03_PM.png\",\n        \"Screen Shot 2017-03-14 at 8.03.03 PM.png\",\n        953,\n        324,\n        \"#f1f1f1\"\n      ],\n      \"caption\": \"In the placements list page you will see \\\"Get ID\\\" option under every placement.\"\n    }\n  ]\n}\n[/block]\n\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/64b4889-Screen_Shot_2017-03-14_at_8.03.45_PM.png\",\n        \"Screen Shot 2017-03-14 at 8.03.45 PM.png\",\n        933,\n        485,\n        \"#808080\"\n      ],\n      \"caption\": \"Click the \\\"Get ID\\\" to fetch the placement ID from the pop up.\"\n    }\n  ]\n}\n[/block]\nThis is the public facing unique identifier of a placement. \n\nWhen you use the macro [PLACEMENT-ID] in any of your 3rd party click/impression tracking tags/pixels, this is the ID that will be replaced for the macro.","excerpt":"","slug":"publisher-faqs","type":"basic","title":"Publisher FAQ's"}
[block:api-header] { "title": "1. How to set floor prices for your inventory and how do they work ?" } [/block] As a publisher you will be able able to set a floor price at each placement level within the console/dashboard under placement settings. **Direct Sold Campaigns and Private Exchange (Self-serve Advertisers)** This placement level floor will be used for campaign selection by the adserver. Only those direct campaigns that have a higher CPM than the floor will be eligible for Ad selection by the Adserver. If no Direct campaign is eligible / wins the adselection, then the ad request will be forwarded to marketplace if enabled. [block:image] { "images": [ { "image": [ "https://files.readme.io/7354ea9-Screen_Shot_2017-03-13_at_11.32.58_AM.png", "Screen Shot 2017-03-13 at 11.32.58 AM.png", 533, 593, "#fafafa" ], "sizing": "80", "caption": "Placement without Marketplace enabled. Only Direct campaigns and private exchange are eligible." } ] } [/block] **RTB (DSP's)** This placement level floor will be sent out in the bid request to every DSP that is integrated in AdsNative Marketplace. If no floor is set at the placement level then it defaults to the AdsNative floor which is 10 Cents ($0.10). [block:image] { "images": [ { "image": [ "https://files.readme.io/a13c155-Screen_Shot_2017-03-13_at_11.32.21_AM.png", "Screen Shot 2017-03-13 at 11.32.21 AM.png", 550, 578, "#fafafa" ], "sizing": "80", "caption": "Placement with Marketplace enabled. All Direct campaigns, private exchange and AdsNative Marketplace are eligible." } ] } [/block] [block:api-header] { "title": "2. How to request for marketplace demand ? OR How to turn off marketplace for my placement ?" } [/block] As a publisher you have this control easily accessible within the dashboard. If your placement is already approved for marketplace, you will see a toggle switch under placement settings which can be turned ON / OFF. [block:image] { "images": [ { "image": [ "https://files.readme.io/815bbe8-Screen_Shot_2017-03-14_at_8.03.39_PM.png", "Screen Shot 2017-03-14 at 8.03.39 PM.png", 704, 149, "#7d7d7e" ], "caption": "Marketplace not Approved yet. Click the \"Request for Approval\" button to send a request to AdsNative adops team." } ] } [/block] [block:image] { "images": [ { "image": [ "https://files.readme.io/454535e-Screen_Shot_2017-03-13_at_11.36.15_AM.png", "Screen Shot 2017-03-13 at 11.36.15 AM.png", 529, 168, "#f9fafa" ], "caption": "Marketplace approved and enabled. \"Green\" toggle state indicates that this placement is receiving AdaNative Marketplace demand" } ] } [/block] [block:image] { "images": [ { "image": [ "https://files.readme.io/c20c619-Screen_Shot_2017-03-13_at_11.36.21_AM.png", "Screen Shot 2017-03-13 at 11.36.21 AM.png", 536, 168, "#fafafa" ], "caption": "Marketplace approved by disabled by publisher. \"Red\" toggle state indicates that this placement is not receiving AdaNative Marketplace demand." } ] } [/block] [block:api-header] { "title": "3. What Level of geo targeting and reporting do you support ?" } [/block] Currently we support below targeting within your campaigns, > ** Country** > ** US & Canada States** > ** US & canada DMA** Reporting is rolled up to country level and not DMA/State since it gets a lot more complicated to break that down to every state/DMA. [block:image] { "images": [ { "image": [ "https://files.readme.io/dca05a6-FireShot_Capture_2_-_AdsNative_I_Newsmax_FN__-_https___console.adsnative.com_reports_campaign_12280_.png", "FireShot Capture 2 - AdsNative I Newsmax FN_ - https___console.adsnative.com_reports_campaign_12280_.png", 1100, 1065, "#f8f6f2" ], "sizing": "full", "caption": "Geo Breakdown by Country Reporting" } ] } [/block] [block:api-header] { "title": "4. How to get Placement Id ?" } [/block] Publishers can get the identifiers for their placements within the dashboard [block:image] { "images": [ { "image": [ "https://files.readme.io/85c2157-Screen_Shot_2017-03-14_at_8.03.03_PM.png", "Screen Shot 2017-03-14 at 8.03.03 PM.png", 953, 324, "#f1f1f1" ], "caption": "In the placements list page you will see \"Get ID\" option under every placement." } ] } [/block] [block:image] { "images": [ { "image": [ "https://files.readme.io/64b4889-Screen_Shot_2017-03-14_at_8.03.45_PM.png", "Screen Shot 2017-03-14 at 8.03.45 PM.png", 933, 485, "#808080" ], "caption": "Click the \"Get ID\" to fetch the placement ID from the pop up." } ] } [/block] This is the public facing unique identifier of a placement. When you use the macro [PLACEMENT-ID] in any of your 3rd party click/impression tracking tags/pixels, this is the ID that will be replaced for the macro.