{"__v":7,"_id":"5671d738c17bf90d00b95822","category":{"__v":6,"_id":"55f9dbefc7ef770d00d9bf6d","pages":["55f9eec4c7ef770d00d9bf83","55f9fb8daba81f0d00a11566","5601ca6870694e0d00e3c66f","5601cb9b96e0f70d0044b0fd","56157d7af2d81d0d006c895f","5671d738c17bf90d00b95822"],"project":"5429beef1163360800ed31fa","version":"5429beef1163360800ed31fd","sync":{"url":"","isSync":false},"reference":true,"createdAt":"2015-09-16T21:15:27.664Z","from_sync":false,"order":4,"slug":"publisher-ui-setup","title":"Trafficking and Inventory"},"parentDoc":null,"project":"5429beef1163360800ed31fa","user":"5429becb1163360800ed31f8","version":{"__v":20,"_id":"5429beef1163360800ed31fd","project":"5429beef1163360800ed31fa","createdAt":"2014-09-29T20:19:59.904Z","releaseDate":"2014-09-29T20:19:59.904Z","categories":["5429beef1163360800ed31fe","55e74e1f5d36b32b002563fa","55e7500a73169617001f2e86","55e76b8196131b2f00bf4b72","55e89569cdbb8a350096df9c","55f8935eb089b71700a8364e","55f8a67d3bb4bb0d0022d093","55f9dbefc7ef770d00d9bf6d","5601c21a22ecf60d002b27b3","5601c21ff12aee0d001bb06e","5601c2256c7b610d00280db5","5601c22c22ecf60d002b27b4","5603738d0c78b00d0039af47","5626f70bfcbbc621004ebf52","566f7a1ae144ab0d00e9732f","566f85ca7820960d00c3b93d","56708ce43a32d20d00c45cbf","56708d436995210d003aad8e","5736471abe10a9200030732c","57a82c7aff9bd30e00a6f1c1"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"","version_clean":"1.0.0","version":"1.0"},"updates":[],"next":{"pages":[],"description":""},"createdAt":"2015-12-16T21:27:20.634Z","link_external":false,"link_url":"","githubsync":"","sync_unique":"","hidden":false,"api":{"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":true,"order":8,"body":"[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Overview\"\n}\n[/block]\nBy using the conversion tracking pixel tool, you can create a JavaScript code to place on your website. This code places an invisible 1x1 pixel image on your website which sends a message back to AdsNative servers when user takes any action after viewing your ad. You can place these pixels on any page you want to track.\n\nFor example, if you want to track checkouts, you would put the conversion tracking pixel on the checkout confirmation page that users see after completing a checkout. Whenever a person loads that page, the code tells our servers that the conversion event has occurred. AdsNative then matches that conversion event against the set of people who completed checkout after viewing an ad so that we can provide you with information that helps you understand the return on investment for the amount you spent.\n\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Getting Conversion Pixel\"\n}\n[/block]\nConversion pixels are generated on each campaign level. To access conversion pixel for your campaign please refer to following instructions:\n\n**Step 1**: Click on campaign settings page for the campaign for which you want to access conversion pixel.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/NATONfhVQquCo89uxF4w_Screenshot%202015-12-16%2013.34.20.png\",\n        \"Screenshot 2015-12-16 13.34.20.png\",\n        \"2336\",\n        \"272\",\n        \"#415f76\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n**Step 2**: Scroll down and you'll see conversion tracking pixel section\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/z4mLikJGRpWzAg26dJNI_Screenshot%202015-12-16%2013.31.27.png\",\n        \"Screenshot 2015-12-16 13.31.27.png\",\n        \"2472\",\n        \"848\",\n        \"#1cbc9c\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Adding Conversion Pixel\"\n}\n[/block]\nYou need to place this image pixel on the post-conversion landing page to measure conversion events of this campaign.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/zodO0TtaQAuL4FFQayFr_Screenshot%202015-12-16%2013.45.28.png\",\n        \"Screenshot 2015-12-16 13.45.28.png\",\n        \"1472\",\n        \"214\",\n        \"#e12a5f\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Attribution Reports\"\n}\n[/block]\nOnce you've set up conversion tracking, you'll have access to a handy set of reports about your conversions (those important actions your customers take on your website, such as a checkout or purchase etc.). These reports are known as attribution reports.\n\nAttribution reports can give you detailed information about the paths that lead people to conversions for your ads.\n\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Accessing Attribution Reports\"\n}\n[/block]\nYou can find attribution reports in your campaign reports section. Please refer to following steps in order to access attribution reports.\n\n**Step 1**: In campaign reports, click \"conversions\" in \"advanced stats\" dropdown.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/BAQcej4BRtaHadL8wctU_Screenshot%202015-12-16%2013.52.43.png\",\n        \"Screenshot 2015-12-16 13.52.43.png\",\n        \"654\",\n        \"784\",\n        \"#3f81ae\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n**Step 2**: Once you select \"conversion\" you'll find conversion column where system will report all the conversions for the desired actions that you've setup\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/7CCyew76R4CLBP20Jcmf_Screenshot%202015-12-16%2013.52.55.png\",\n        \"Screenshot 2015-12-16 13.52.55.png\",\n        \"1752\",\n        \"204\",\n        \"#438da4\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]","excerpt":"Conversion tracking can help you in measuring the return on the ads that you run by reporting on the actions people take after your ads are viewed.","slug":"conversion-tracking","type":"basic","title":"Conversion Tracking"}

Conversion Tracking

Conversion tracking can help you in measuring the return on the ads that you run by reporting on the actions people take after your ads are viewed.

[block:api-header] { "type": "basic", "title": "Overview" } [/block] By using the conversion tracking pixel tool, you can create a JavaScript code to place on your website. This code places an invisible 1x1 pixel image on your website which sends a message back to AdsNative servers when user takes any action after viewing your ad. You can place these pixels on any page you want to track. For example, if you want to track checkouts, you would put the conversion tracking pixel on the checkout confirmation page that users see after completing a checkout. Whenever a person loads that page, the code tells our servers that the conversion event has occurred. AdsNative then matches that conversion event against the set of people who completed checkout after viewing an ad so that we can provide you with information that helps you understand the return on investment for the amount you spent. [block:api-header] { "type": "basic", "title": "Getting Conversion Pixel" } [/block] Conversion pixels are generated on each campaign level. To access conversion pixel for your campaign please refer to following instructions: **Step 1**: Click on campaign settings page for the campaign for which you want to access conversion pixel. [block:image] { "images": [ { "image": [ "https://files.readme.io/NATONfhVQquCo89uxF4w_Screenshot%202015-12-16%2013.34.20.png", "Screenshot 2015-12-16 13.34.20.png", "2336", "272", "#415f76", "" ] } ] } [/block] **Step 2**: Scroll down and you'll see conversion tracking pixel section [block:image] { "images": [ { "image": [ "https://files.readme.io/z4mLikJGRpWzAg26dJNI_Screenshot%202015-12-16%2013.31.27.png", "Screenshot 2015-12-16 13.31.27.png", "2472", "848", "#1cbc9c", "" ] } ] } [/block] [block:api-header] { "type": "basic", "title": "Adding Conversion Pixel" } [/block] You need to place this image pixel on the post-conversion landing page to measure conversion events of this campaign. [block:image] { "images": [ { "image": [ "https://files.readme.io/zodO0TtaQAuL4FFQayFr_Screenshot%202015-12-16%2013.45.28.png", "Screenshot 2015-12-16 13.45.28.png", "1472", "214", "#e12a5f", "" ] } ] } [/block] [block:api-header] { "type": "basic", "title": "Attribution Reports" } [/block] Once you've set up conversion tracking, you'll have access to a handy set of reports about your conversions (those important actions your customers take on your website, such as a checkout or purchase etc.). These reports are known as attribution reports. Attribution reports can give you detailed information about the paths that lead people to conversions for your ads. [block:api-header] { "type": "basic", "title": "Accessing Attribution Reports" } [/block] You can find attribution reports in your campaign reports section. Please refer to following steps in order to access attribution reports. **Step 1**: In campaign reports, click "conversions" in "advanced stats" dropdown. [block:image] { "images": [ { "image": [ "https://files.readme.io/BAQcej4BRtaHadL8wctU_Screenshot%202015-12-16%2013.52.43.png", "Screenshot 2015-12-16 13.52.43.png", "654", "784", "#3f81ae", "" ] } ] } [/block] **Step 2**: Once you select "conversion" you'll find conversion column where system will report all the conversions for the desired actions that you've setup [block:image] { "images": [ { "image": [ "https://files.readme.io/7CCyew76R4CLBP20Jcmf_Screenshot%202015-12-16%2013.52.55.png", "Screenshot 2015-12-16 13.52.55.png", "1752", "204", "#438da4", "" ] } ] } [/block]