{"__v":11,"_id":"5601d0151ba3720d00a6b8f9","category":{"__v":0,"_id":"56708ce43a32d20d00c45cbf","pages":[],"project":"5429beef1163360800ed31fa","version":"5429beef1163360800ed31fd","sync":{"url":"","isSync":false},"reference":true,"createdAt":"2015-12-15T21:57:56.034Z","from_sync":false,"order":6,"slug":"reporting","title":"Data & Reports"},"parentDoc":null,"project":"5429beef1163360800ed31fa","user":"55e74aae73169617001f2e78","version":{"__v":20,"_id":"5429beef1163360800ed31fd","project":"5429beef1163360800ed31fa","createdAt":"2014-09-29T20:19:59.904Z","releaseDate":"2014-09-29T20:19:59.904Z","categories":["5429beef1163360800ed31fe","55e74e1f5d36b32b002563fa","55e7500a73169617001f2e86","55e76b8196131b2f00bf4b72","55e89569cdbb8a350096df9c","55f8935eb089b71700a8364e","55f8a67d3bb4bb0d0022d093","55f9dbefc7ef770d00d9bf6d","5601c21a22ecf60d002b27b3","5601c21ff12aee0d001bb06e","5601c2256c7b610d00280db5","5601c22c22ecf60d002b27b4","5603738d0c78b00d0039af47","5626f70bfcbbc621004ebf52","566f7a1ae144ab0d00e9732f","566f85ca7820960d00c3b93d","56708ce43a32d20d00c45cbf","56708d436995210d003aad8e","5736471abe10a9200030732c","57a82c7aff9bd30e00a6f1c1"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"","version_clean":"1.0.0","version":"1.0"},"updates":[],"next":{"pages":[],"description":""},"createdAt":"2015-09-22T22:03:01.042Z","link_external":false,"link_url":"","githubsync":"","sync_unique":"","hidden":false,"api":{"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":false,"order":1,"body":"Campaign reports are organized into 4 separate reporting views\n\n  * Basic\n  * Viewability\n  * Video\n  * Advanced Stats \n  \nDefault view (shown below) is \"basic\" wherein overview of all the basic reporting metrics is presented.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/fa8Qo8o1Q4ekWiVMLLOS_reports.001.png\",\n        \"reports.001.png\",\n        \"1004\",\n        \"558\",\n        \"#38a6e3\",\n        \"\"\n      ],\n      \"sizing\": \"80\"\n    }\n  ]\n}\n[/block]\nIn the viewability view (shown below), you'll get all the information about viewability data for your campaigns. \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/cNTNElwKT7qmbhMD483J_Screenshot%202016-05-16%2001.31.13.png\",\n        \"Screenshot 2016-05-16 01.31.13.png\",\n        \"1796\",\n        \"1274\",\n        \"#41abe7\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\nIn the video view (shown below), you'll get all detailed metrics about your video campaigns\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/TjbG0hrOQBaMYYUueCfq_Screenshot%202016-05-16%2001.14.32.png\",\n        \"Screenshot 2016-05-16 01.14.32.png\",\n        \"1810\",\n        \"1268\",\n        \"#3fabe9\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\nGiven below are the details of the video metrics that you'll find on your dashboard:\n\n**Video view**- For autoplay videos, this metric is recorded along with the video impression. For click to play videos, this is recorded after the video is played and 50% of the asset is viewable for at least 1 second (IAB Standard).\n\n**Video 25%**- This metric is recorded at the time when the user has seen 25% of the video ad asset without skipping or moving away from the page.\n\n**Video 50%**- This metric is recorded at the time when the user has seen 50% of the video ad asset without skipping or moving away from the page.\n\n**Video 75%**- This metric is recorded at the time when the user has seen 75% of the video ad asset without skipping or moving away from the page.\n\n**Video impressions**- For autoplay videos, this metric is recorded when the video starts playing. For click to play videos, this is recorded after the user clicks on the video asset.\n\n**Video error**- This metric is recorded if the player encounters an error. This may or may not prevent the player from rendering the creative asset. You can find the list of error codes [here](https://www.iab.net/media/file/VASTv3.0.pdf).\n\n**Video Click**- This metric is recorded when a user clicks on the video asset and is redirected to the landing page.","excerpt":"The campaigns report gives you aggregate and per campaign impressions, clicks, click through rate, revenue, viewability metrics, and video metrics for all active and archived campaigns.","slug":"campaigns-report","type":"basic","title":"Campaigns Report"}

Campaigns Report

The campaigns report gives you aggregate and per campaign impressions, clicks, click through rate, revenue, viewability metrics, and video metrics for all active and archived campaigns.

Campaign reports are organized into 4 separate reporting views * Basic * Viewability * Video * Advanced Stats Default view (shown below) is "basic" wherein overview of all the basic reporting metrics is presented. [block:image] { "images": [ { "image": [ "https://files.readme.io/fa8Qo8o1Q4ekWiVMLLOS_reports.001.png", "reports.001.png", "1004", "558", "#38a6e3", "" ], "sizing": "80" } ] } [/block] In the viewability view (shown below), you'll get all the information about viewability data for your campaigns. [block:image] { "images": [ { "image": [ "https://files.readme.io/cNTNElwKT7qmbhMD483J_Screenshot%202016-05-16%2001.31.13.png", "Screenshot 2016-05-16 01.31.13.png", "1796", "1274", "#41abe7", "" ] } ] } [/block] In the video view (shown below), you'll get all detailed metrics about your video campaigns [block:image] { "images": [ { "image": [ "https://files.readme.io/TjbG0hrOQBaMYYUueCfq_Screenshot%202016-05-16%2001.14.32.png", "Screenshot 2016-05-16 01.14.32.png", "1810", "1268", "#3fabe9", "" ] } ] } [/block] Given below are the details of the video metrics that you'll find on your dashboard: **Video view**- For autoplay videos, this metric is recorded along with the video impression. For click to play videos, this is recorded after the video is played and 50% of the asset is viewable for at least 1 second (IAB Standard). **Video 25%**- This metric is recorded at the time when the user has seen 25% of the video ad asset without skipping or moving away from the page. **Video 50%**- This metric is recorded at the time when the user has seen 50% of the video ad asset without skipping or moving away from the page. **Video 75%**- This metric is recorded at the time when the user has seen 75% of the video ad asset without skipping or moving away from the page. **Video impressions**- For autoplay videos, this metric is recorded when the video starts playing. For click to play videos, this is recorded after the user clicks on the video asset. **Video error**- This metric is recorded if the player encounters an error. This may or may not prevent the player from rendering the creative asset. You can find the list of error codes [here](https://www.iab.net/media/file/VASTv3.0.pdf). **Video Click**- This metric is recorded when a user clicks on the video asset and is redirected to the landing page.