{"__v":0,"_id":"57b8907f2dc1ad0e007b2caf","category":{"project":"5429beef1163360800ed31fa","version":"5429beef1163360800ed31fd","_id":"5736471abe10a9200030732c","__v":0,"sync":{"url":"","isSync":false},"reference":false,"createdAt":"2016-05-13T21:28:58.827Z","from_sync":false,"order":9,"slug":"know-thy-ad-server","title":"Know Thy Ad-Server"},"parentDoc":null,"project":"5429beef1163360800ed31fa","user":"563b4a20dfa1282b000dd262","version":{"__v":20,"_id":"5429beef1163360800ed31fd","project":"5429beef1163360800ed31fa","createdAt":"2014-09-29T20:19:59.904Z","releaseDate":"2014-09-29T20:19:59.904Z","categories":["5429beef1163360800ed31fe","55e74e1f5d36b32b002563fa","55e7500a73169617001f2e86","55e76b8196131b2f00bf4b72","55e89569cdbb8a350096df9c","55f8935eb089b71700a8364e","55f8a67d3bb4bb0d0022d093","55f9dbefc7ef770d00d9bf6d","5601c21a22ecf60d002b27b3","5601c21ff12aee0d001bb06e","5601c2256c7b610d00280db5","5601c22c22ecf60d002b27b4","5603738d0c78b00d0039af47","5626f70bfcbbc621004ebf52","566f7a1ae144ab0d00e9732f","566f85ca7820960d00c3b93d","56708ce43a32d20d00c45cbf","56708d436995210d003aad8e","5736471abe10a9200030732c","57a82c7aff9bd30e00a6f1c1"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"","version_clean":"1.0.0","version":"1.0"},"updates":[],"next":{"pages":[],"description":""},"createdAt":"2016-08-20T17:16:47.841Z","link_external":false,"link_url":"","githubsync":"","sync_unique":"","hidden":false,"api":{"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":false,"order":1,"body":"[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Data Collection\"\n}\n[/block]\nFollowing is the list of data attributes that our platform can collect in order for our Ad Server to perform specified targeting for ad campaigns.\n\nPublishers can integrate with us either using JS or SDK or API.\n\n* JS (JavaScript) integration is for Desktop & Mobile Web only\n* SDK (iOS & Android) is for Mobile Apps only\n* API (S2S) is universal and can be used for any type of platform \n\nDepending on the integration method and the property type, our platform has ability to collect this data for ad targeting.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/d8b2a30-Screen_Shot_2016-08-20_at_11.45.02_pm.png\",\n        \"Screen Shot 2016-08-20 at 11.45.02 pm.png\",\n        1478,\n        956,\n        \"#090909\"\n      ]\n    }\n  ]\n}\n[/block]\nCustomers have full control on optionally passing others parameters. \n\nPlease note that only following parameters are mandatory. \n* IP Address\n* User-Agent\n* Cookie (JS Only)\n* IDFA, ADID (SDK Only)\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Ad Targeting\"\n}\n[/block]\nWith the data collected above, our Ad Server is capable of performing following ad targeting.\n\n* Geo Targeting\n* Device Type Targeting (Desktop, Tablet  & Mobile)\n* Frequency Capping (using device id /cookie/ advertising id)\n* Demographic Targeting (Age & Gender)\n* Custom Key/Value Targeting (using the custom key/value pairs defined by publisher)\n* Audience Targeting (using the Audience Segments collected from customer)\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Data Privacy\"\n}\n[/block]\nAdsNative does not share the following data with any third-party without prior permission from our customers. \n\nFollowing information is shared with DSPs/[Partners](dev.adsnative.com/docs/partners), only if customers choose to work with them via AdsNative Marketplace.\n\n* IP Address (country, state, city)\n* User-Agent (including make, model, OS, OS version)\n* Cookie\n* Advertising Identifiers (IDFA, ADID)\n\nIn addition to the above, these can be used for audience and contextual targeting for customer's direct sold campaigns.\n\n* Age & Gender\n* Custom Key/Value(s)\n* Audience Segments\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"COPPA Compliance\"\n}\n[/block]\nWe take \"The Children Online Privacy Protection Act\" (COPPA) compliance extremely seriously. COPPA consists of set of regulations tailored to place parents in control over what information is collected from their children online. By “children,” the Act is referring to any “individual under the age of 13”.\n\nAs mentioned in our [privacy policy](http://adsnative.com/privacy-policy/), we do not knowingly collect personally identifiable information from, and do not intend for publishers to sell advertisements targeted at children under 13 years of age.\n\nIf our technology is used by publishers to collect data from their apps, and websites directed to children under 13, we ask publishers to become compliant with the COPPA's notice and consent provisions. When publishers who have children under 13 as their user base send an ad request to our ad server from their app, and/or website with targeting parameters (as mentioned in \"data collection\" section) we ask that publishers mark their ad requests to be treated as child-directed. This tag is aimed at facilitating compliance with the COPPA. The tag functions to either disable or allow interest-based advertising for that content. However, this tag is not intended to satisfy a respective publisher’s own obligations under COPPA. As such, publishers are urged to review the Federal Trade Commission’s (FTC) guidance and directives, and consult legal counsel. AdsNative has necessary safeguards and the appropriate technological mechanisms in place reflecting our policies that are reviewed in periodic manners.","excerpt":"What data is collected by AdsNative platform and how it is used for ad targeting. Please reach out to us in case you have questions about our data collection and privacy practices","slug":"ad-targeting-data-collection","type":"basic","title":"Ad Targeting & Data Collection"}

Ad Targeting & Data Collection

What data is collected by AdsNative platform and how it is used for ad targeting. Please reach out to us in case you have questions about our data collection and privacy practices

[block:api-header] { "type": "basic", "title": "Data Collection" } [/block] Following is the list of data attributes that our platform can collect in order for our Ad Server to perform specified targeting for ad campaigns. Publishers can integrate with us either using JS or SDK or API. * JS (JavaScript) integration is for Desktop & Mobile Web only * SDK (iOS & Android) is for Mobile Apps only * API (S2S) is universal and can be used for any type of platform Depending on the integration method and the property type, our platform has ability to collect this data for ad targeting. [block:image] { "images": [ { "image": [ "https://files.readme.io/d8b2a30-Screen_Shot_2016-08-20_at_11.45.02_pm.png", "Screen Shot 2016-08-20 at 11.45.02 pm.png", 1478, 956, "#090909" ] } ] } [/block] Customers have full control on optionally passing others parameters. Please note that only following parameters are mandatory. * IP Address * User-Agent * Cookie (JS Only) * IDFA, ADID (SDK Only) [block:api-header] { "type": "basic", "title": "Ad Targeting" } [/block] With the data collected above, our Ad Server is capable of performing following ad targeting. * Geo Targeting * Device Type Targeting (Desktop, Tablet & Mobile) * Frequency Capping (using device id /cookie/ advertising id) * Demographic Targeting (Age & Gender) * Custom Key/Value Targeting (using the custom key/value pairs defined by publisher) * Audience Targeting (using the Audience Segments collected from customer) [block:api-header] { "type": "basic", "title": "Data Privacy" } [/block] AdsNative does not share the following data with any third-party without prior permission from our customers. Following information is shared with DSPs/[Partners](dev.adsnative.com/docs/partners), only if customers choose to work with them via AdsNative Marketplace. * IP Address (country, state, city) * User-Agent (including make, model, OS, OS version) * Cookie * Advertising Identifiers (IDFA, ADID) In addition to the above, these can be used for audience and contextual targeting for customer's direct sold campaigns. * Age & Gender * Custom Key/Value(s) * Audience Segments [block:api-header] { "type": "basic", "title": "COPPA Compliance" } [/block] We take "The Children Online Privacy Protection Act" (COPPA) compliance extremely seriously. COPPA consists of set of regulations tailored to place parents in control over what information is collected from their children online. By “children,” the Act is referring to any “individual under the age of 13”. As mentioned in our [privacy policy](http://adsnative.com/privacy-policy/), we do not knowingly collect personally identifiable information from, and do not intend for publishers to sell advertisements targeted at children under 13 years of age. If our technology is used by publishers to collect data from their apps, and websites directed to children under 13, we ask publishers to become compliant with the COPPA's notice and consent provisions. When publishers who have children under 13 as their user base send an ad request to our ad server from their app, and/or website with targeting parameters (as mentioned in "data collection" section) we ask that publishers mark their ad requests to be treated as child-directed. This tag is aimed at facilitating compliance with the COPPA. The tag functions to either disable or allow interest-based advertising for that content. However, this tag is not intended to satisfy a respective publisher’s own obligations under COPPA. As such, publishers are urged to review the Federal Trade Commission’s (FTC) guidance and directives, and consult legal counsel. AdsNative has necessary safeguards and the appropriate technological mechanisms in place reflecting our policies that are reviewed in periodic manners.